Global Brand Manager - Skin Health (maternity cover)
Karo Healthcare, Denmark
Job Description
As a leading healthcare company, Karo Healthcare is dedicated to improving people's everyday health. We specialize in providing a wide range of healthcare products across various categories, including skin health, intimate health, digestive health, foot health, wellness, pain, cough and cold, as well as specialty products such as Rx pharma care. With headquarters in Stockholm, Sweden, and offices in multiple locations across Europe, Karo Healthcare is committed to delivering innovative and high-quality solutions to consumers.
We are currently seeking a talented and experienced Global Brand Manager - Skin Health (Maternity Cover) to join our team in our office in Copenhagen, Denmark. As the Global Brand Manager you will be responsible for the skin health brand Locobase and work as part of the global category team and in strong collaboration with the markets (who are responsible for execution) to create and deliver a winning digital-first, HCP driven brand growth plan, which will accelerate sales, share and brand equity.
Responsibilities:- Build the global 1-3 year brand growth plan and drive the performance in line with this plan, in collaboration with the markets.
- Create the global brand growth model, producing all hero brand assets and guidelines. This includes:
- Strong articulation of a winning brand purpose, with differentiated claims and a strong visual brand language.
- Working in partnership with the Skin Squad content and performance managers, deliver a winning digital-first communications plan, covering always-on and campaign needs. Including an ecosystem of hero content (primarily for digital channels) to win the moments that matter on the path to purchase.
- Provide strategic input and partnership with the Skin Health Innovation team, supporting them to deliver a global innovation pipe in line with the required rate and pace to win in the market. Including new products, line extensions, upgrades and price/pack/channel solutions to maximise physical availability, especially in E-Commerce.
- Executional guidelines, including pricing and promo guidelines.
- Lead cross functional internal and external team to create and deliver best in class brand assets.
- Analyse global and local brand performance, identifying drivers (to double-down on,) drainers (to fix,) quickly driving corrective action. Share best practice across markets
Requirements
- Proven track record of successful brand building and Pamp;L management in competitive categories and ideally in the Skin Health category; growing sales, margin, share and equity. Experience on a variety of brands amp; categories across European markets including the Nordics and Germany, ideally in both in-market and above-country marketing roles.
- Ability to strongly contribute to brand planning at a local and, ideally global, level.
- Experience in developing and executing new growth-driving creative ideas and initiatives, derived from powerful data-driven insight.
- Leadership capability in the development and delivery of successful integrated digital campaigns in collaboration with external agencies, as part of broader connections plans and based on performance tracking.
- Demonstrated capability creating fit-for purpose brand programmes and implementing them consistently across touchpoints and markets.
- Highly skilled in delivering brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organisation.
- Strong commercial acumen with experience in Pamp;L leadership/budget management, pricing and COGs strategy development.
- Highly analytical with a data-driven, performance approach.
- Fluent in written and spoken English.
- Motivated by Karo’s mission to improve people’s everyday health.
- High business acumen, with a strong orientation towards consumers, customers and channels, including E-commerce.
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
Karo Healthcare has a Diverse amp; Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.