Search Engine Marketing (SEM) Manager
Vivino, Denmark
Job Description
Are you an ambitious Marketer, who wants to set the strategy, and build and execute world-class SEM campaigns for eCommerce, across markets, engines and audiences? Can you see yourself developing SEM from a clean plate? Are you a skilled Project or People Manager, who thrives with taking active part in the daily execution, while also developing people’s capabilities? If you are such a skilled and entrepreneurial person, we encourage you to read on.
The role is situated in Vivino’s office in Copenhagen, but we are open for you working out of another location, as long as you can travel regularly and be in the office. You report to the Senior Manager for Performance Marketing, who is situated in San Francisco.
Strategy for and scaling of international Search Engine Marketing programs
As SEM Manager, you are a key member of the Marketing team, helping to lead all SEM campaigns for eCommerce and heading Vivino’s SEM strategy and execution across the globe. In your role, you develop business cases for new marketing opportunities across different platforms, strategies etc. by using data and insights. Because it is from a clean plate, you are not served with a whole lot of history and data instead, you get to be entrepreneurial and innovative in your approach and design.
The objective is, in due time, to build a small and dedicated team to support you, located in San Francisco and Copenhagen. Until then, you balance between strategy and operational execution, and you support the Marketing team in Copenhagen with informal management support and advice.
Some of your responsibilities are to;
- oversee Vivino’s Global SEM program regarding performance goals, technology development, and attribution and cross-channel optimization.
- test and expand into more upper-funnel initiatives (Display, YouTube, etc.).
- set-up campaigns, and execute, report on and optimize these in alignment with marketing objectives.
- manage and grow a SEM team, and incorporate resources from partner teams like BI, Design, Brand, and Performance Marketing.
- manage external agencies and technologies - improve services and offerings and recognize needs for strategic education across internal resources.
- deliver reporting, insights, and forecasts that measure channel performance daily to annually.
Entrepreneurial and internationally minded SEM marketer
We believe you to be a highly analytical, organized and ambitious marketer, who meets challenges with a positive and go-do mindset. While being focused on developing and delivering through others, you enjoy just as much to be actively involved in the daily tasks. It is natural for you to balance between a strategic approach and operational execution. Besides being an enthusiastic and passionate colleague, you possess well-developed people skills, when it comes to listening, asking coaching questions and supporting others.
Professionally, you have experience in following:
- 5+ years of Search Engine Marketing experience from an agency or client side.
- Experience managing teams (directly or via project management), leading all aspects of enterprise-level SEM campaigns in Google and other engines, preferably within the eCommerce vertical.
- Demonstrated success in optimizing and heading campaigns and budgets of a certain size.
- Excellent oral and written communication skills in English, ability to articulate and communicate expertise broadly
- Data-driven and experienced in using Excel, Looker, Tableau or Datorama to gather and evaluate data to inform strategies and optimizations.
- Experience with multivariate testing of landing pages across SEM and deep experience with advanced multi-touch attribution (MTA) models, systems and processes, and optimization to that attribution.
Why Vivino?
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions of wine lovers. Vivino’s unique wine shopping experience leverages community data to suggest personalized wine recommendations for each individual user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. Vivino is a fast paced, growing team with offices in San Francisco, California and Copenhagen, Denmark, and with teams around the world in the UK, Netherlands, Italy, Spain, Germany, France, Ireland and Hong Kong.
Vivino people are passionate about their core purpose - to empower people everywhere to enjoy wine to the fullest. They do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. Wine is not perceived as a commodity, but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.