At some companies, you can feel the momentum building. People are engaged, they're approaching their work with energy, enthusiasm and resilience. Being part of the organisation becomes part of your own identity.
At others, it feels impossible to get everyone pulling in the same direction. People lose sight of the company's purpose, they start looking out only for themselves or elsewhere for new opportunities.
Peakon was started to help companies around the world build better workplaces. Where employees know they're listened to, managers learn from their own decisions and develop as leaders, and entire organisations see a step-change in what they can achieve.
At Peakon, we believe that work should work for people, not the other way around. With us, you’ll find a transparent salary model, unlimited vacation, and maximum freedom to develop and execute your own ideas. Our style of collaboration is driven by our mission help every employee drive the change they want to see.
We are opinionated, and we are not afraid to speak up to establish Peakon as a bold thought leader, creating a content strategy and harnessing the power of content, and implementing it across the content ecosystem.
About You
We’re looking for a high energy marketer to join one of the fastest growing European SaaS companies and help our growing team win the Nordics market. You’ll be the key counterpart to the regional Sales VP and Director, and responsible for planning and executing on events, webinars, and campaigns, while working with the wider team to provide marketing support, and building our brand within the HR community. You should be able to independently spot opportunities and seize them to support our growth and have the drive to push them to completion in partnership with the sales team.
Responsibilities
Strategic
- Define and execute the regional marketing strategy to continue expanding our foothold in the Nordic markets by increasing our brand awareness, developing a community following and aligning opportunities to our business goals. This role will be approximately 30% strategy and 70% execution.
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding strategy.
- Build strong relationships between our teams: Marketing, Product, Sales, Customer Success.
- Oversee the regional marketing budget.
- Analyse and report on regional performance to continually improve as we grow
Brand awareness, Community development amp; Market growth
- Organise events (such as webinars, podcasts, industry and thought-leadership opportunities) and run campaigns to generate ROI and drive brand awareness.
- Take the initiative to run local experiments and activities to increase growth and brand awareness.
- Evaluate opportunities and nurture relationships for partnerships, sponsorships, and advertising on an ongoing basis as part of your strategic approach.
- Grow a community of advocates through industry leaders, social influencers, influential HR and Tech leaders and Talent pros.
- Plan and implement promotional and nurturing campaigns.
- Create new opportunities for brand awareness working directly with our PR team.
Content Generation
- Coordinate with our Content team to produce engaging copy and content for events, campaigns, and social media initiatives for English speaking countries within your region.
- Create engaging copy and content in Danish for local events, campaigns, sales enablement, PR, branding, and social media initiatives.
- Work with an agency to translate English content produced by the global team.
- Translate and optimise the Danish marketing site.
- Coordinate with our Customer Marketing team to generate regional customer stories and testimonials.
Requirements
- 1+ year marketing experience in a B2B or SaaS environment
- Native Danish speaker, fluent in English, good command of Swedish would be an advantage
- Strong understanding of and experience with demand generation best practices for acquiring, engaging and nurturing leads including use of account-based marketing strategies
- Be execution focused
- Be able to work well across a growing cross functional team and manage internal stakeholders
- Understanding of SaaS business model, sales funnel, and what drives growth.