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Marketing Operations Manager Job in Denmark
Planday , Denmark

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1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Total Vacancies
1 Job
Posted on
Apr 7, 2021
Last Date
Jul 7, 2021

Job Description

2021 is already a year to remember for Planday. A few weeks ago we became part of the Xero family, joining forces with one of the planet's biggest cloud-based accounting software platforms to further deliver on our purpose to make life easier for employers and employees the world over. Aligned with Xero’s passion for businesses, people and growth, we’re looking forward to working together to build a strong launchpad for businesses and employees to manage their time and reach their joint potential in life and at work.

Feeding Planday’s global Sales engine is the Copenhagen marketing team, and behind every great marketing team is a Revenue Operations division that ensures top-of-the-range tooling, methodology, data and processes. We are now hiring for an experienced Marketing Operations Manager who will strengthen the foundation of Planday's growth through building and upgrading marketing processes to boost effectiveness and deliver results. This is an exciting role which provides plenty of opportunities to guide an expanding marketing structure through data analysis, governance and support functions; allowing core marketing colleagues to focus on driving revenue.

As our new Marketing Operations Manager, you will:
  • Partner with the Planday Marketing team in anything/everything relating to the marketing funnel; while acting as 'the voice' of Revenue Operations in any process and tooling optimizations
  • Own and (continuously) improve reporting on marketing metrics and ensuring visibility for marketing, revenue operations and sales teams
  • Work with Marketing to develop and drive marketing strategies and execution in relation to consumer growth, segmentation, data completeness and GDPR compliance
  • Implement and maintain key marketing systems (like Hubspot); managing integrations and lead routing with Salesforce
  • Own the key systems infrastructure for Marketing, ensuring best practice is applied and continuous improvement is standard
  • Ensure all marketing operations align with Revenue Operations strategy and Sales/Customer Success operations
  • Manage the regular/day-to-day aspects of Marketing Operations, helping the team to optimize website conversion traffic, landing pages, lead content generations and call(s)-to-action'


As our ideal candidate, you have 5+ years of working experience, including at least 1-2 years within a similar marketing operations role. Additionally, you possess:

  • Expertise working with Hubspot
  • Confidence speaking to groups and high-level professionals, particularly in presentation of data and other improvement-focused findings, including experience dealing with senior management stakeholders
  • An independent, curious nature and a genuine love for numbers, processes and structures
  • The ability to balance analysis and results with collaborative, social working practice in an international environment (you will need to be energetic and take learning and inspiration from engagement across the organization)

Preferable, but not required, would be:

  • Knowledge of Salesforce and other marketing automation tools
  • Hands-on experience with HTML, Wordpress, APIs
  • At least a Bachelor's degree (preferably Master's) in a related field


This opportunity at Planday is a big one. This role will have a major influence in steering marketing and opening new paths to success.

At Planday, we know that happy people power great businesses. We strive to provide a career-defining workplace based on the values of transparency, communication and flexibility; while maintaining a Scandinavian approach to work-life balance. We celebrate each other’s achievements and differences, and encourage each other to learn and grow.

Whether on bike, foot or with Metro, you will love your commute to our new HQ in central Copenhagen. It is a jewel, and just a great place to spend time together. Here, you will find a truly international working environment, where having fun is taken very seriously: whether as part of the wine club, Thursday's get-together or the employee association.

We can't wait to hear from you!

Job Specification


Information Technology and Services - Copenhagen, Denmark