Content Campaign Manager - mobilizing farmers for sustainable agriculture
Commoditrader, Denmark
Job Description
Want to be an instrumental part of driving carbon emission reductions in one of the biggest industries in the world? Commoditrader is looking for a highly motivated Content amp; Campaign Manager to take lead in telling our story and running campaigns in a well-structured manner across Europe.
About Commoditrader
With a mission to drive environmental and economic sustainability for agriculture, Commoditrader is a young, Danish founded, and well-funded company with mission-driven professionals in all seats. We are here to help farmers by providing tools, services and incentives to undergo radical transitions towards sustainable practices. Our technology platform both contains a marketplace helping farmers optimize the price on their produce, and latest CommodiCarbon our Carbon Payment Programme to help farmers fund their transition and optimize how cropland is managed.
We’re a young’ish team with a modern working style so although our HQ is in Nyhavn, Copenhagen, we’re digital at heart, and therefore our team is located all over Europe.
About the role
As our Content amp; Campaign Manager, you will be responsible for both content development and structuring of campaigns on both social media and other communication channels. Basically, you will be establishing a multi-channel storytelling across Europe to various target receivers to drive commercial activity of course with the constant target to drive carbon emission reductions in the agricultural industry.
Your primary responsibilities will be:
- Creating and executing digital marketing campaigns across multiple channels
- Ensure an aligned content strategy across markets
- Analyze business goals in relation to value propositions, define target groups and develop content strategies to deliver effective messages to the right audiences at the right time
- Growth hacking - be creative
- Campaign performance measurement and analysis
- Collaboration with media agencies
Requirements
The key to success in this role is to have a goal-oriented, go-getter mindset that strives to find solutions and have a passion for both structure and storytelling.
Necessary
- 3-5 experience from a similar role in a global B2B company or agency
- Solid experience creating campaigns and performance marketing, preferably with account-based marketing experience
- Experience with utilizing social media and marketing automation to reach desired audience
- Experience with e-mail marketing
- Experience with measuring campaign performance
- Solid experience of successfully coordinating and structuring your projects
- Strong stakeholder management skills
- Understands complex products and have the capabilities to create a simple and appealing storytelling around it
- Fluency in English both oral and writing
Nice to haves
- Experience working in a scale-up business
- Experience with agricultural comms
- Well established media connections
- Experience working with:
- Mailchimp (or similar)
- Asana (or similar)
- Multi-language
Features and logistics
This is full-time permanent role - and we hope you can start as soon as possible. The role is based in our HQ in Copenhagen (DK) and you need to hold a valid work permit if necessary