Simply.TV ApS, Copenhagen, Denmark

About Simply.TV ApS Denmark

• Simply.TV is challenging traditional tv-watching, changing how content is being enjoyed forever. How? By radically improving the underlying data. Still confused? Imagine this: If TV interfaces were the cake, then we'd be the bakers - we bring the best ingredients, and the perfect baking strategy to create the ultimate treat.

  Our journey to becoming a global metadata leader

  Simply TV was founded by the two metadata veterans Morten Trolle and Daniel Rühmann. Whilst starting to index TV listings as a hobby project, Morten Trolle turned EPG Systems into a serious challenger in the European EPG and metadata space in the early 2010s. With its unique ingest automation, EPG Systems got acquired by Gracenote in 2013.

  At Gracenote, Morten and Daniel successfully implemented various ingest automation processes while scaling the European organization from 20 to 100 employees in less than a year. When exiting Gracenote, Daniel moved on to head Content Discovery at Red Bee Media, while Morten took a break to think about what should happen next.

  The constant inquiries out of frustration from old customers and partners made it clear that no existing metadata provider could keep up with the rapid changes in the TV industry that required improved quality to match Netflix, Disney+ and co., highest flexibility and reasonable pricing. Within a few years, we have built a team of talented metadata superheroes who support all of our happy customers across multiple segments day in and day out.

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